Sui Dhaaga – Made In India & Usha International: Not A Usual Tie-Up!
Aug 29, 2018 Anupam Gupta
Customer durables business Usha International on Tuesday announced an organization with Varun Dhawan and Anushka Sharma starrer Sui Dhaaga-- Made In India, which aims to commemorate entrepreneurship as well as the equipping impact of self-reliance.
The Yash Raj Films (YRF) project celebrates 'Make in India' via the heart-warming story of Mauji (Varun) and Mamta (Anushka).
It showcases their trip to produce a fashion tag Sui Dhaaga-- Made In India, strengthening that embroidery is deeply entrenched throughout classes and masses in India as well as has the prospective to produce impactful socio-economic adjustment in the lives of people that utilize it to further their passion and creative thinking.
Usha stitching equipments are an indispensable component of the film both aesthetically as well as thematically.
Harvinder Singh, President-- Sewing Machines as well as Appliances, Usha International Ltd, said in a statement: "The film remains in excellent harmony with our viewpoint that sewing is an ability that any individual could learn as well as make use of to elevate their quality of life, and serves as an effective device to mainstream the marginalised.
" We are most definitely taking a look at this organization to connect with the masses as well as give birth to the pleasure that has releasing one's creativity using a stitching device as well as, obviously, the prospective economic advantages that comply with. Maybe a person in a small town who desires economic independence or then a company leader who desires an innovative outlet. "
Manan Mehta, Vice President-- Marketing as well as Retailing, YRF, stated: "With ingenious suggestions for co-promoting the agenda of self-sufficiency and also self-respect of labour, Usha along with 'Sui Dhaaga-- Made In India' will endeavour to spread this message as everywhere as possible."
The movie is slated to hit the theatres on September 28.
Sui Dhaaga – Made In India, Usha International, Varun Dhawan, Anushka Sharma, Harvinder Singh, news, bollywood movie, bollywood celebrity
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